HOW TO CHANGE YOUR BLOGGER TITLE TAGS

Those of us using Google’s Blogger platform have previously been unable to change our title tags to optimize them for better rankings in search engine results. Until recently, our blog name appeared in the title before the actual name of our posts, like this:

Luckily, the Blogger team have created a new template tag which generates title tags differently, allowing you to feature only the post name as your page title, like this:

This option is much better for those hoping to optimize their Blogger templates for better rankings in search engines. Google and other search engines will use the title tags of your post page to find the most suitable results for searches, so using this technique ensures keywords in your post titles are discovered more easily.

For those creating new blogs with Blogger, or those who change their template to one of Blogger’s default designs, these tags will already be included in the template’s HTML code.

However, for those already using Blogger (or who decide to use a customized template) you will need to make a small (and very easy) alteration to your template code for these new title tags to work.

Here is what you should do:

1. Go to Layout>Edit HTML in your Blogger dashboard.
2. Find this line of code:
   

   <title><data:blog.pageTitle/></title>

   And replace this entire line with the following section of code instead:

   <b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/></title>
</b:if>

3. Finally, save your template.