Tying Google Search into Nuxeo Enterprise CMS

Open source enterprise content management (ECM) vendor Nuxeo (news, site) announced the Nuxeo GSA Connector that enables Google Search Appliance to index and search Nuxeo ECM content. Organizations using Nuxeo and Google’s search appliance can now have the ECM content in same search results as other content indexed by search appliance and actually get closer to living up to the “enterprise search” moniker.

Enterprise Search and ECM

Google Search Appliance (GSA) provides Google search capabilities to enterprise content. GSA connects to many content sources, like the popular SharePoint 2010, out-of-the-box, but alas, Nuxeo was not among that list. However, no longer does content stored in Nuxeo’s open source ECM have to be AWOL from search results with the release of the new Nuxeo GSA Connector.

The Nuxeo GSA Connector requires Nuxeo DM 5.4.0.1 or Nuxeo DM 5.4.1 and includes:

• Google Enterprise Connector Manager: Allows GSA to search and serve documents from the Nuxeo repository.
• Nuxeo Google Search Appliance connector type: Allows user to configure the connection and define the content to index.

Using Nuxeo’s GSA Connector is transparent to end-users. Once an administrator has installed the connector, Nuxeo ECM documents appear in the search results of their local Google website. When users select the document, the document is served from Nuxeo.

Nuxeo GSA administration
 

Nuxeo has integrated security with the connector. The connector applies the access rights from Nuxeo ECM to the search results. The first time search results include Nuxeo documents, the platform displays a login window. Users must log in to see Nuxeo results and can only see documents they can access in Nuxeo ECM. The credentials are saved for future searches.

Organizations invested in open source should also take note that the source code for the connector is open and available under the LGPL license. Complete documentation for the connector is available on the Nuxeo site.

Getting the Connector

The new open source Nuxeo GSA Connector is available in the Nuxeo Marketplace. Nuxeo Connect subscribers can download and install it directly in Nuxeo DM via the in-product Update Center. Non-Connect subscribers can sign up for a trial. Users that decide to try out the connector should be aware that the package does not support hot reloading. They should follow the Nuxeo GSA Connector documentation for installation instructions.

As enterprise content grows in size and becomes more diverse, organizations continue to struggle to provide a unified view of all information assets. Nuxeo’s move to provide a connector to GSA gets some of these organizations just a little closer to that goal.

The 100 Best Websites List

#	Website	Summary
1	Yahoo!	Yahoo is your Online Free Treasure Room! An outstanding search engine (especially for "official" websites), it also provides a cornucopia of free services: free email, maps, Yellow Pages, games, shopping, news, finance, sports, live chat -- the list just goes on and on and on! By far (in our opinion), Yahoo is the best site on the Web!
2	Google	We believe Google is simply the best tool on the Web for finding just about anything (except possibly "official" websites). It is screamingly fast, sleek, streamlined, and as comprehensive as a search tool can be.
3	Amazon.com	Amazon is nothing less than a revolution in how the world shops. It is a huge step forward in the achievement of an ideal competitive market. It is user-friendly, vast, and reliable.
4	About.com	About.com breaks up the Web into major subject areas with a volunteer human host for each of them. It helps you sift out the wheat from the chaff on an enormous range of subjects.
5	Bartleby.com	Much of the greatest literature in the history of humankind will be found in full text form (and free of charge) at this amazing site. In addition, many useful reference tools are here (also free!)
6	Google Groups	Formerly "DejaNews", Google Groups is a glorious experiment in free speech! This oceanic database of over 800 million posted "Usenet" messages from people all over the globe constitutes the largest bulletin board in the history of the world! It's fully searchable, and you can post your own messages free of charge. (Tip: don't use your primary email address in your posts! To avoid spam, use a temporary email address.)
7	Google News	A bold endeavor in online journalism, Google News provides you hundreds of news sources (typically) for each of the major stories of the day. Just find the story that interests you on the main page, and you will see something like "227 related" or "535 related" just beneath it. Click this to see the extensive range of news sources available for the story you are after! (Its database of past news is also searchable.)
8	CNN	For fast-breaking news and responsible journalism, it's hard to beat CNN. And the text content at this site is mostly free!
9	EBay	Ebay is the world's biggest, longest-running garage sale, as well as its most extensive auction house. Buy, sell, browse, bid, and be amazed at what you find at this wonderful site!
10	Download.com	If you love software treasure-hunting, Download.com is the site for you! This massive and well-rounded collection of shareware (try-before-you-buy) and freeware (totally free software) is fully searchable and sortable. And there's no wait for a package in the mail: download it NOW, install it, and take it for a test drive!
11	Craigslist.org	Craigslist.org is a daring bulletin board system directed toward the major cities in the US, Canada, the UK, and (soon) other countries. The magical distinction of Craigslist is its use of anonymous email forwarding: your email address is invisible to the public. A pointer (which expires after several days) forwards all responses to you. Visit Craigslist if you want to sell or buy something, if you want to meet new people (romantically or otherwise), if you want to look for a job, or if you want to share your ideas. Almost all of its features are totally free, except job listings for employers.
12	Reference.com	Your inner-librarian will be delighted! Here you will find (free of charge) Dictionaries, Encyclopedias, Almanacs, Atlases, and an assortment of other helpful resources.
13	Wikipedia.org	One of the most remarkable online encyclopedias on the Web! All the content is free, in the public domain, and quotable. Wikipedia is maintained by an army of volunteers. Even so, its content remains of very high quality. Wikipedia is a good example of how the Web can function at is best! Be sure to visit whenever you have any question that an encyclopedia might help you answer. You might be surprised how often Wikipedia will come through for you!
14	Beliefnet.com	Beliefnet.com is an online community for people who practice spirituality in just about any tradition in the world. The emphasis here is on mutual respect and tolerance. Free inquiry and exchange of ideas is invited. Secular (non-religious) philosophies and ideas are also welcome. Also, sacred texts from the world's great religions will be found referenced at this site.
15	Anywho	Anywho is a great online phone book and people-finder sponsored by AT&T. Use the Yellow Pages for businesses, the White Pages for people, and the Reverse Lookup if all you have is a phone number.
16	Weather.com	Enter your Zip Code and see the weather predictions for the next ten days (scroll down), courtesy of The Weather Channel. It's easy and it's free!
17	Search.com	Search.com is an outstanding example of a "metasearch engine": a web search tool that employs over 1,000 search engines running in parallel to help you find what you are looking for.
18	Hotmail.com	MSN's Hotmail.com provides you with totally free email, pure and simple!
19	NIH.gov	The National Institutes of Health of the U.S. Department of Health & Human Services has created this clearinghouse of information on all matters related to your physical well-being. You'll find drug information (MEDLINEplus), disease & symptom documentation, health recommendations, summaries on every major system of the human body, and much more at this excellent site.
20	CNET.com	CNET.com (the parent site of Download.com) is a technophile's oasis! If you are looking for desktop computers, laptops, printers, peripherals, software cell phones, cameras, or just about any other kind of gadgetry, be sure to take advantage of CNET's reviews and price comparison features. This free site can save you hundred or thousands of dollars, depending on your needs
21	London Books	The London Review of Books is a respected journal for those who enjoy reading the best books in the world! At times, the reviews themselves rise to the level of great literature.
22	Refdesk.com	You could spend tens and tens of hours browsing the huge catalogue of useful websites at Refdesk.com. You'll find newspapers, photo databases, reference tools, trivia, quotes, self-help advice, search engines, and much, much more at this virtual goldmine of the Web.
23	MayoClinic.com	Simply put, the Mayo Clinic is one of the greatest hospitals and medical research centers on Planet Earth. In that tradition, the Mayo Clinic provides this excellent website devoted to the promotion of human health.
24	GuideStar.org	If you give some of your time, money, and energy to help the disadvantaged of the world, you would probably like to know that your contributions are put to good use. GuideStar.org provides extensive information on nearly all major charitable organizations. It will help you "heal the world" responsibly.
25	FirstGov.gov	The official portal of the Federal Government of the United States, FirstGov.gov puts you in touch with your elected officials and the agencies and people they govern. Lots of good information here.
26	BBC.com	The BBC has long been the standard for international journalism. At this site, you can watch, listen, and read live and recorded content from the BBC. (Be sure to catch the hourly World News Update!) But don’t stop with the news! Be sure to browse the History, Science, Society, and other categories to find rich content of unusually high quality. You could browse this site for many weeks without exhausting its abundant resources!
27	IMDB.com	The Internet Movie Database (IMDB) is a movie-lover's paradise! Discover every movie your favorite actor/actress has been in, discover every actress/actor in your favorite movie! All the facts about all the films will be found here.
28	Expedia.com	Expedia.com makes travel very easy and about as cheap as it can be. Your one stop shop for low-cost air travel, hotels, rental cars, and tour packages!
29	Slate.com	MSN's Slate is one of the premier online magazines. You'll find news, ideas, reviews, and much more here.
30	Nutrition.gov	Nutrition.gov provides authoritative information about health and nutrition. You will also find the USDA's National Nutrient Database here, which will allow you to evaluate your diet with more knowledge than ever before!
31	Altmedicine.com	Alternative medicine has found its voice on the web at Altmedicine.com! Having received praise from many sources (including the prestigious medical journal "The Lancet"), Altmedicine.com explores the best information from many sources on alternative approaches to human health.
32	Citysearch.com	When you need to get to know a city fast, Citysearch.com should be your first stop! You'll find information and reviews of restaurants, hotels, places to see, shopping, services, and much more about major American (and some international) cities at this site.
33	Monster.com	Need a job? Visit Monster.com, an enormous database & job listing site for employers and employees to be!
34	Vote-Smart.org	Enter your Zip Code and find links to your Congresspersons, your President, and your state representatives! Project Vote Smart will help you become an informed and effective voter.
35	Sciam.com	The online manifestaton of Scientific American magazine, Sciam.com presents clear, intelligent writing on the most important scientific discoveries, initiatives, and controversies of our time. Much of the content is free. And you can search past issues!
36	ESPN.com	If you love sports, sports history, or sports statistics, ESPN.com is the site for you!
37	Encarta.com	MSN's online encyclopedia Encarta gives you fast, free access to an amazing range of facts. Much of the content is free, but some requires membership.
38	Findlaw.com	Findlaw.com provides a fantastic set of tools for anyone interested in American Law. Widely used by legal professionals, it can also be used profitably by laymen. Learn the facts about the laws that govern you from this excellent site!
39	Nature.com	One of the world's premier scientific journals, Nature, provides much of its content online (and much of it free!) Check out subject areas on Chemistry, Physics, Microbiology, Medicine and much more at this fantastic site!
40	USA Today local	Though it's not quite a substitute for your favorite local paper, USA Today's "States" news will give you a summary of the major events in all 50 states of the Union.
41	AllPosters.com	Who would have thought that one of the best selections of fine art prints online would be available at a poster shop?! Allposters.com is almost like an online museum: but a museum at which you can buy what you see (at reasonable prices). Not only fine art, but movie and concert posters and many other things framable will be found here!
42	Time.com	Time magazine is one most respected news magazines on earth. And much of its content is available free here!
43	Mapquest.com	Get clear, printable maps, driving directions, addresses of businesses, and much more at Mapquest.com
44	Abebooks.com	Find your favorite old or out-of-print books at this wonderful site!
45	Allmusic.com	From Beethoven to the Beatles and beyond, you'll find Allmusic.com a treasure-trove of musical knowledge.
46	MedlinePlus.gov	The National Institutes of Health maintains MedlinePlus for those interested in reliable information on prescription and over-the-counter drugs. Even so, you'll find many other valuable health-related resources here.
47	Open Directory	As modest as it appears, the Open Directory is a true powerhouse in web-searching! It provides search data to many of the most widely-used search engines, and it itself is a first rate directory of the best of the Web.
48	LOC.gov	The Library of Congress is gradually making more and more of its collosal store of resources available on the web. Its website should afford you many happy hours of browsing.
49	Windows Media	Online Radio is here, and MSN's Windows Media is one of the finest sites available devoted to it!
50	UComics.com	Your favorite comics may be online, and they may be here! The latest contributions from Garfield, Calvin & Hobbes, Doonesbury, Cathy, Ziggy, and many others will be found at this easy-to-use site.
51	InfoPlease.com	A first-rate online almanac, atlas, dictionary, & encylcopedia, all rolled into one!
52	Alexa.com	What's good is not always popular, and what's popular is not always good, but on the Internet, popularity and quality go are found together often enough. Alexa.com helps you find the most frequently visited sites in many categories.
53	Museums	When you're too busy to visit museums in person, you can visit them online! This fantastic guide to online museums is a great place to start.
54	UN.org	The homepage of the United Nations presents a rich collection of information about the state of humankind on Planet Earth. Practical strategies for making this world a better place are laid out in substantial detail here.
55	Sacred Texts	The Internet Sacred Text Archive presents the scriptures of the world's great spiritual traditions. You'll find sacred writings from Zoroastrianism, Hinduism, Taoism, Buddhism, Judaism, Christianity, Islam, Confucianism, and many others here (along with a few curious entries!)
56	ArtForum.com	Artforum is one of the world's most widely read journals devoted to the fine arts. Be sure to check out there "Museum Finder" when you visit!
57	WebMD.com	Get sound medical information and tips on a healthy lifestyle from this respected site.
58	VLIB.org	The WWW Virtual Library relies on a consortium of experts around the world to present the richest content available on the Web in a broad range of subject areas.
59	MoneyCentral	MSN's MoneyCentral will help you make intelligent decisions about investing, taxes, loans, retirement, and all things financial.
60	Classmates.com	Wouldn't you love to track down some of your old school friends? Or maybe a favorite teacher who made a difference in your life? This is the place to start. Basic access is free, premium access is modestly priced.
61	Europa.eu.int	The Hompage of the European Union is home to a vast collection of information about all aspects of European government. The EU's goals and strategies for achieving them are discussed in detail.
62	Yahoo! Groups	Nowhere is it easier to start your own discussion group or bulletin board about just about anything! Within minutes and with no cost, you can have your special subject humming with lively (and often scrappy) discussion. Free speech rules!
63	NY Rev Books	This foremost literary journal is surprisingly generous with its content: access the full content of each edition online. Remarkable.
64	Jokes.com	Not only will you find jokes in abundance here, but each joke has a running rating from site visitors! Be forewarned, not all these jokes are in good taste!
65	Priceline.com	Name the price you're willing to pay for airline tickets, hotels, rental cars, vacations, or cruises. There's no guarantee your offer will be accepted, but if it is, you will save some serious money!
66	RottenTomatoes	Which movie should you see this weekend? Rottentomatoes.com lets you read the opinions of over 100 critics (for most movies) to help you decide. The "Cream of the Crop" critics list may include your favorite critic. The popular "TomatoMeter" gives you a running average of the critics ratings for each film.
67	IPL.org	The Internet Public Library, based at the University of Michigan, may be the next best thing to having a University library attached to your house! In some ways, it may be even better.
68	AceFitness.com	We all know we should exercise, but what exercises are best for us? The American Council on Exercise describes exercises that are safe and effective for those wishing to stay in shape.
69	Quicken.com	The home of Quicken financial software, this site also provides free tools to help you plan and manage your assets.
70	Andante.com	This celebrated classical music magazine is available online, much of the content free. Paying members will enjoy an extensive collection of additional resources.
71	Pauling Nutrition	What does the latest research say about vitamins, minerals, nutritional supplements, and other nutrients? The Micronutrient Information Center of the Linus Pauling Institute provides detailed and well-documented information on all these. (Incidentally, Linus Pauling was the only person in history to win two Nobel Prizes!)
72	PCmag.com	PC Magazine has long been a favorite read of computer and technology enthusiasts. For hardware and software reviews, as well as tips for improving your computing experience, be sure to visit this site!
73	Times of London	Yes, you have to subscribe for access, but it's worth it to read the Times of London online.
74	Federal Jobs	The FedWorld Federal Job Search engine might land you in a new job quicker than you had thought possible! It's free to use, and user-friendly.
75	IHT.com	One of the world's finest newspapers, the International Herald Tribune is also one of the few online newspapers that doesn't require registration to read, free or otherwise! (Let's hope it stays that way!)
76	Online Books	Over 20,000 free books on the Web, many of them classics! Search by author, title, subject, century, or just browse for fun.
77	Pogo.com	Play Chess, Checkers, card games, or work Crosswords online at Pogo.com, a free website maintained by Electronic Arts!
78	BizRate.com	BizRate.com may be "the largest, fastest, and most accurate shopping search engine on the Web". Save money and find top quality at this site.
79	Billboard.com	Billboard Magazine has chronicled the world of popular music and entertainment since its founding in 1894! (Yes, that's 1894, not 1994!) Much of the information at this site is free.
80	Translation	Translate the content of an entire website from one language to another simply by entering the site's web address! Or enter a block of text and translate it from one language to another! To be sure, the translation is not perfect, but it may be good enough for what you need. AltaVista's Babel Fish Translations site has been serving up automatic translations for years, and it's free! (To see Babel Fish in action, why not translate and display THIS website in any one of 10 languages with a single click of the mouse -- click here  to see our "Translation Bar"!
81	Give.org	Most of us would like to donate money, time, energy, or ideas to help the least advantaged people of the world. But it is a challenge to ensure that our donations are used effectively and responsibly. Give.org, a service of the Better Business Bureau, evaluates major charities and provides reports on how responsibly they do their work.
82	Mathworld	"The Web's most extensive mathematics resource" will help you remember all the algebra, geometry, trig, statistics, calculus, and diffie-Q that you left behind years ago! And you'll probably learn a lot you never knew along the way.
83	WebRing.org	Webrings are like pearl necklaces of websites on related topics. Webring.org helps you find the webring that you'd like to browse or insert your own website into.
84	Career Builder	CareerBuilder.com employs its network of more than 130 local newspapers to help employ YOU! If you're looking for work, do stop by!
85	411.com	411.com is a combined online Yellow Pages, White Pages, People Finder, and more!
86	Epinions.com	This site exists to help people make intelligent buying decisions. It is a compendium of reviews from thousands of people on thousands of different products. A good site to visit before any major purchase.
87	Spiritual Journals	The Religious Studies Web Guide is an enormous collection of links to major journals in theology and spiritual philosophy.
88	ALdaily.com	Arts & Letters Daily is a favorite stop for those who love thinking, literature, and dazzling ideas. It's always fresh and always relevant.
89	Nolopress.com	The homepage of Nolo Press, the pioneers of do-it-yourself law, is also a rich source of free legal information.
90	Classical.net	Classical music lovers of all different levels of experience and sublety will love this site devoted to the history and ideas of great western music.
91	Blogger	Create your own "blog" to express your ideas to the world and invite responses. This service is high quality, and it's free!
92	NYTimes.com	The New York Times online does require (free) registration, but it is well worth that small investment of time. Keep up on events that shape the world by visiting often.
93	Earthcam.com	Live online cameras are all over the world in fascinating and often unlikely places. Look through many windows on the world LIVE at Earthcam.com!
94	BBB.org	The Better Business Bureau is online and ready to help in the continuing struggle against shoddy business practices.
95	intelihealth	Harvard Medical School's respository of consumer health information will be found at this excellent site, along with many user-friendly articles on health, disease, drugs, and the human body.
96	LiveJournal.com	Keep a journal online about anything at all! And browse the journals of others. Livejournal.com is one of the most popular "blogging" sites, and with very good reason.
97	BBC Faith	The "Religion & Ethics" site of the BBC sets the world's great spiritual traditions side by side and provides extensive information on each of them.
98	ArtsJournal	This "daily digest of arts, culture, and ideas" is sure to provide stimulation for aesthetes and intellectuals.
99	TicketMaster	The purpose of ticketmaster.com is simple: get the tickets you want easily, in advance, and at a reasonable cost.
100	Gutenberg.net	Project Gutenberg presents a collection of over 15,000 electronic books ("ebooks") available for free download! Most are older literary works in the public domain, many of the considered classics. An amazing and useful monument to the volunteer labor of thousands of participants!

10 Future Web Trends

We're well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more. Currently the Web is still mostly accessed via a PC, but we're starting to see more Web excitement from mobile devices (e.g. iPhone) and television sets (e.g. XBox Live 360).
What then can we expect from the next 10 or so years on the Web? As NatC commented in this week's poll, the biggest impact of the Web in 10 years time won't necessarily be via a computer screen - "your online activity will be mixed with your presence, travels, objects you buy or act with." Also a lot of crossover will occur among the 10 trends below (and more) and there will be Web technologies that become enormously popular that we can't predict now.
Bearing all that in mind, here are 10 Web trends to look out for over the next 10 years...

1. Semantic Web

Sir Tim Berners-Lee's vision for a Semantic Web has been The Next Big Thing for a long time now. Indeed it's become almost mythical, like Moby Dick. In a nutshell, the Semantic Web is about machines talking to machines. It's about making the Web more 'intelligent', or as Berners-Lee himself described it: computers "analyzing all the data on the Web – the content, links, and transactions between people and computers." At other times, Berners-Lee has described it as "the application of weblike design to data" - for example designing for re-use of information.
As Alex Iskold wrote in The Road to the Semantic Web, the core idea of the Semantic Web is to create the meta data describing data, which will enable computers to process the meaning of things. Once computers are equipped with semantics, they will be capable of solving complex semantical optimization problems.

A word from our sponsor:

 Today's worker craves context and focus from their blizzard of information. Meshin understands and sorts critical messages in your inbox to help you easily find task-critical information on demand. Check out our new MeshinFocus to see your most important messages, in real time and in one place.

Ad powered by BTBuckets

So when will the Semantic Web arrive? The building blocks are here already: RDF, OWL, microformats are a few of them. But as Alex noted in his post, it will take some time to annotate the world's information and then to capture personal information in the right way. Some companies, such as Hakia and Powerset and Alex's own AdaptiveBlue, are actively trying to implement the Semantic Web. So we are getting close, but we are probably a few years off still before the big promise of the Semantic Web is fulfilled.

Semantic Web pic by dullhunk

2. Artificial Intelligence

Possibly the ultimate Next Big Thing in the history of computing, AI has been the dream of computer scientists since 1950 - when Alan Turing introduced the Turing test to test a machine's capability to participate in human-like conversation. In the context of the Web, AI means making intelligent machines. In that sense, it has some things in common with the Semantic Web vision.

We've only begun to scratch the surface of AI on the Web. Amazon.com has attempted to introduce aspects of AI with Mechanical Turk, their task management service. It enables computer programs to co-ordinate the use of human intelligence to perform tasks which computers are unable to do. Since its launch on 2 November 2005, Mechanical Turk has gradually built up a following - there is a forum for "Turkers" called Turker Nation, which appears to have light-to-medium level patronage. However we reported in January that Mturk isn't being used as much as the initial hype period in Nov-Dec 05.

Nevertheless, AI has a lot of promise on the Web. AI techniques are being used in "search 2.0" companies like Hakia and Powerset. Numenta is an exciting new company by tech legend Jeff Hawkins, which is attempting to build a new, brain-like computing paradigm - with neural networks and cellular automata. In english this means that Numenta is trying to enable computers to tackle problems that come easy to us humans, like recognizing faces or seeing patterns in music. But since computers are much faster than humans when it comes to computation, we hope that new frontiers will be broken - enabling us to solve the problems that were unreachable before.

3. Virtual Worlds

Second Life gets a lot of mainstream media attention as a future Web system. But at a recent Supernova panel that Sean Ammirati attended, the discussion touched on many other virtual world opportunities. The following graphic summarizes it well:

Looking at Korea as an example, as the 'young generation' grows up and infrastructure is built out, virtual worlds will become a vibrant market all over the world over the next 10 years.

It's not just about digital life, but also making our real life more digital. As Alex Iskold explained, on one hand we have the rapid rise of Second Life and other virtual worlds. On the other we are beginning to annotate our planet with digital information, via technologies like Google Earth.

4. Mobile

Mobile Web is another Next Big Thing on slow boil. It's already big in parts of Asia and Europe, and it received a kick in the US market this year with the release of Apple's iPhone. This is just the beginning. In 10 years time there will be many more location-aware services available via mobile devices; such as getting personalized shopping offers as you walk through your local mall, or getting map directions while driving your car, or hooking up with your friends on a Friday night. Look for the big Internet companies like Yahoo and Google to become key mobile portals, alongside the mobile operators.

Companies like Nokia, Sony-Ericsson, Palm, Blackberry and Microsoft have been active in the Mobile Web for years now, but one of the main issues with Mobile Web has always been usability. The iPhone has a revolutionary UI that makes it easier for users to browse the Web, using zooming, pinching and other methods. Also, as Alex Iskold noted, the iPhone is a strategy that may expand Apple's sphere of influence, from web browsing to social networking and even possibly search.

So even despite the iPhone hype, in the US at least (and probably other countries when it arrives) the iPhone will probably be seen in 10 years time as the breakthrough Mobile Web device.

5. Attention Economy

The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy. The Attention Economy is about the consumer having choice - they get to choose where their attention is 'spent'. Another key ingredient in the attention game is relevancy. As long as the consumer sees relevant content, he/she is going to stick around - and that creates more opportunities to sell.

Expect to see this concept become more important to the Web's economy over the next decade. We're already seeing it with the likes of Amazon and Netflix, but there is a lot more opportunity yet to explore from startups.

Image from The Attention Economy: An Overview, by Alex Iskold

6. Web Sites as Web Services

Alex Iskold wrote in March that as more and more of the Web is becoming remixable, the entire system is turning into both a platform and the database. Major web sites are going to be transformed into web services - and will effectively expose their information to the world. Such transformations are never smooth - e.g. scalability is a big issue and legal aspects are never simple. But, said Alex, it is not a question of if web sites become web services, but when and how.

The transformation will happen in one of two ways. Some web sites will follow the example of Amazon, del.icio.us and Flickr and will offer their information via a REST API. Others will try to keep their information proprietary, but it will be opened via mashups created using services like Dapper, Teqlo and Yahoo! Pipes. The net effect will be that unstructured information will give way to structured information - paving the road to more intelligent computing.

Note that we can also see this trend play out currently with widgets and especially Facebook in 2007. Perhaps in 10 years time the web services landscape will be much more open, because the 'walled garden' problem is still with us in 2007.

Image from Web 3.0: When Web Sites Become Web Services, by Alex Iskold

7. Online Video / Internet TV

This is a trend that has already exploded on the Web - but you still get the sense there's a lot more to come yet. In October 2006 Google acquired the hottest online video property on the planet, YouTube. Later on that same month, news came out that the founders of Kazaa and Skype were building an Internet TV service, nicknamed The Venice Project (later named Joost). In 2007, YouTube continues to dominate. Meanwhile Internet TV services are slowly getting off the ground.

Our network blog last100 has an excellent overview of the current Internet TV landscape, with reviews of 8 Internet TV apps. Read/WriteWeb's Josh Catone also reviewed 3 of them - Joost, Babelgum, Zattoo.

It's fair to say that in 10 years time, Internet TV will be totally different to what it is today. Higher quality pictures, more powerful streaming, personalization, sharing, and much more - it's all coming over the next decade. Perhaps the big question is: how will the current mainstream TV networks (NBC, CNN, etc) adapt?

Zattoo, from Internet Killed The Television Star: Reviews of Joost, Babelgum, Zattoo, and More, by Josh Catone

8. Rich Internet Apps

As the current trend of hybrid web/desktop apps continues, expect to see RIA (rich internet apps) continue to increase in use and functionality. Adobe's AIR platform (Adobe Integrated Runtime) is one of the leaders, along with Microsoft with its Windows Presentation Foundation. Also in the mix is Laszlo with its open source OpenLaszlo platform and there are several other startups offering RIA platforms. Let's not forget also that Ajax is generally considered to be an RIA - it remains to be seen though how long Ajax lasts, or whether there will be a '2.0'.

As Ryan Stewart wrote for Read/WriteWeb back in April 2006 (well before he joined Adobe), "Rich Internet Apps allow sophisticated effects and transitions that are important in keeping the user engaged. This means developers will be able to take the amazing changes in the Web for granted and start focusing on a flawless experience for the users. It is going to be an exciting time for anyone involved in building the new Web, because the interfaces are finally catching up with the content."

The past year has proven Ryan right, with Adobe and Microsoft duking it out with RIA technologies. And there's a lot more innovation to happen yet, so in 10 years time I can't wait to see what the lay of the RIA land is!

9. International Web

As of 2007, the US is still the major market in the Web. But in 10 years time, things might be very different. China is often touted as a growth market, but other countries with big populations will also grow - India and African nations for example.

For most web 2.0 apps and websites (R/WW included), the US market makes up over 50% of their users. Indeed, comScore reported in November 2006 that 3/4 of traffic to top websites is international. comScore said that 14 of the top 25 US Web properties now attract more visitors from outside the US than from within. That includes the top 5 US properties - Yahoo! Sites, Time Warner Network, Microsoft, Google Sites, and eBay.

However, it is still early days and the revenues are not big in international markets at this point. In 10 years time, revenue will probably be flowing from the International Web.

10. Personalization

Personalization has been a strong theme in 2007, particularly with Google. Indeed Read/WriteWeb did a feature week on Personalizing Google. But you can see this trend play out among a lot of web 2.0 startups and companies - from last.fm to MyStrands to Yahoo homepage and more.

What can we expect over the next decade? Recently we asked Sep Kamvar, Lead Software Engineer for Personalization at Google, whether there will be a 'Personal PageRank' system in the future. He replied:

"We have various levels of personalization. For those who are signed up for Web History, we have the deepest personalization, but even for those who are not signed up for Web History, we personalize your results based on what country you are searching from. As we move forward, personalization will continue to be a gradient; the more you share with Google, the more tailored your results will be."

If nothing else, it'll be fascinating to track how Google uses personalization over the coming years - and how it deals with the privacy issues.